Let Them Eat cupCake!

There is such a thing as cupcake fever. Wherever you’re from, you’ve probably witnessed this trend in your own town. You can’t walk a block without running into some form of bakery, boasting a pastel sign selling “CUPCAKES!” As if holy good God and lox on a bagel, what did we do with our lives before we had cupcakes readily available?

And this was really fun for a while. It’s was like eating a cake, only smaller, so you can justify eating six two. And they were all so clever with their names: Baked and Wired. Sticky Fingers. Cakelove. You could have your cupcake anywhere (the mall? the airport?) any way (un-iced? filled? with ice cream?) you wanted. Cupcakes were like the new ice cream, with all these new flavors and combinations that you on your own just couldn’t come up with. It wasn’t just your standard store-bought vanilla or chocolate. It was everything from devil’s food cake to chocolate^2 to cherry blossom. And as if that wasn’t overwhelming enough, every shop claimed theirs was better. Of course I took it upon myself to settle the score by driving to each shop in one day and orchestrating one giant taste test. That’s another story for another time, but you get my point. Those were glorious days, but all together it was all too much. It was just one collective unnecessary sugar rush. I mean hell, we already had Starbucks, why lump another trend into the mess?

By the time I got to college, I was kind of over it. In New York, like everywhere else, every other street was adorned with a cupcakery. Whoop-de-doo? I wasn’t interested. I had been to that party already and I wasn’t going to be fooled this time. I was saving my $3.50 for overpriced coffee thanks, I didn’t need their baked goods. Then it hit me. Literally. I walked into this truck:

Yes. And also please.

New York, you temptress, I was doing SO WELL. I had walked past the Magnolia in Grand Central like a champ and run square into this. Oh well.

This mobile diabetic deathtrap was started two years ago by Lev Ekster and has since become a favorite amongst the foot traffic. Naturally I caved and ordered a chocolate peanut butter and a key lime cupcake. Whoops. The cupcakes themselves were spot on. Not only were they mobile (personally the idea of eating something that came out of a vehicle doesn’t scare me) they were also delicious. They were moist and topped with exactly the right amount of icing.

The truck held an array of different flavors to choose from, which I found to be surprisingly inventive. I expected your standard cop-out flavors like red velvet and chocolate with vanilla. Au contraire. The menu includes such wonders as almond a’more, boston cream, French toast with bacon, hummingbird, Mexican chocolate, starry night, fluffernutter, and Elvis. I would’ve eaten them all if I didn’t have to get back to campus. Damn you, conference work. I WILL be back.

The only trick is finding this wheeled wonder. You can track them down via Twitter or ring them up at 718-702-2825. For those of us less willing to wander NYC, CupcakeStop now has a location (don’t worry the truck is still …trucking) at 70 Greenwich Ave and a new kiosk at Staten Island Mall opening next week! And if you’re really feeling adventurous the CupcakeStop Bakery itself is located in Montclair, New Jersey.

Photo: Google Images and Victoria Norkin

Zoe Marquedant doesn't talk about Fight Club. She is an SLC writing student with a dinosaur watch and an over-developed sense of state pride. She can be found around campus perpetuating awkward moments and swearing like a sailor. Zoe firmly believes life is what happens in-between good cups of coffee.

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